Narrative
The characters in the film still are all wearing ancient clothing (mostly cloth) which suggests that it is a primitive time. This tells us that they are very in tune with nature and the true human instincts that are very animalistic and violent, hence the sword directed at the level of the camera almost as if its coming into contact with the audience almost breaking the fourth wall. The still is focused on the man who is holding the sword which suggests that everyone behind him are supporting characters with less power. In the shot there is one female amongst a lot of men which tells us that there is an imbalance of gender equality.
Genre
The violence of the shot and the abundance of weapons that you can see tells the audience that this is an action packed war film. There is this feeling of anxiousness when you see the still which tells us that there maybe a lot of suspense in it. Gerald Butler has a very mean expression in the film still which also reinforces the idea of a war film.
Audience
Typically males are the prime audience target for action war type films as they contain things that are stereotypically "masculine". The majority of characters in an action film are also male as you can also see from the film still, so this would attract a male audience also. Females maybe drawn to the film through superficial means such as looks or maybe because of the actors involved, Gerald Butler is quite famous and has his own fan base.
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