Kali Uchis is very influential in terms of the makeup choice for our artist and the extras. Kali usually wears quite bold makeup that has a very 1950s style makeup which was a very glamorous decade for women's makeup. Although we won't be using this 50s style, we will still be incorporating the idea of a bold makeup look.
Kali also promotes her columbian culture a lot, she does this most with her music by releasing Spanish versions of her already popular songs and new Spanish songs. The idea of culture and identity is something we want to stress with our artist aswell to make them more personable and authentic.
Kali Uchis was a huge influence for our group. Her music video for "Tyrant" had a huge focus on lighting and performance which we drew from a lot, specifically the lighting effect where there were various colours on rotation. As well as this, her music video showed us a whole new side to camera movement which gave the illusion of special effects
Skepta
As well as this, Skepta's vision for representing the 'gritty' and 'urban' side of London is something that we too are trying to showcase in our Music Video. He done this very well through the use of costume as he mainly wears sports clothing - hoodies, caps, tracksuits, nike shoes. This in conjunction with the wide location shots of the estates he uses in his Shut down music video work together to create a very cool vibe. Skepta clearly wants to show what he believes in through a visual medium which will also try to through the use of our narrative.
Here is a gif showing what I just discussed: costume, location which adds to Skepta's brand image and personality
No comments:
Post a Comment