Primary Audience
The primary audience for r&b/garage music is 16-25 and mostly females. Females are usually targeted by r&b/garage artists because they stereotypically write songs about love, being in love and heartbreak. These type of songs will appeal to teenage girls and young adults as it usually relates to them. The social demographic for this genre is also working/middle class but weighted more on the working class side. Hobbies of my target audience include going to concerts to see their favourite artists spending time with friends and using social media. In terms of fashion and style, it's very typical that it is also in trend or is current and popular at the time. This is because it is what most people are wearing to fit in with the current fashions. My music video will meet the uses and gratifications theory as not only will it be entertaining. But the song choice and lyrics will hopefully be relatable for some of the audience.
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