R+P Post 19: My influences and vision for the project

To showcase our influences and visions for the project we created a Steal-o-Matic. Which acts as a moving visual representation of all the key shots we discussed from the initial ideas we put forward from our group meetings. This task was meant to test if they would work. The shots in the steal-o-Matic were taken from varying music videos from many genres such as pop, grime and Korean pop

Below is the Steal-o-Matic

Overall, this was useful as it showed us exactly how our key shots would look like with the music playing so we knew if it matched or not. This task made us realise exactly what we wanted such as the projections, and the car shots. It was very inspiring as after we created it, we had many more ideas and it provided us with a clear vision instead of rough written plans

R+P Post 18: Analysis of my track's lyrics and instrumentation

Below is an analysis of my tracks lyrics and instrumentation - looking at literal meaning as well as what the lyrics could suggest/imply

Intro]

Mind, mind, you think I would

Mind, you think I would, mind

Mind, you think I would mind

Oh, you think I, oh, my mind

Mind, mind, you think I would

Mind, you think I would, mind

Mind, you think I would mind

Oh, you think I, oh, my mind

^^^

The imimation of pain is mirrored in the production elements with the repetition of the beat in conjunction with a fractured vocal sample that pulls apart her voice to the point that it is not even recognisable. This reassembles an incoherent loop, much like the relationship she was in, where she feels like she is getting nowhere, suggesting the impossibility of her healing, however when finishing the song you realise she has done the previously perceived impossible.

[Chorus]

Don't want to feel you

Don't want you on my mind

Don't want to feel you

Don't want you on my mind

Don't want to feel you

Don't want you on my mind

On my mind, on my mind

Mind, mind, mind

^^^

Analysis: This is about the Jorja being done with her boyfriend. It can be taken very literally, she doesn't want to see him nor even thinking about him. She want’s him out of her life entirely.

[Refrain]

So I ask myself, do I let you go?

Or do I keep you in the frame of my mind?

Now I'm growing wise to your sugar-coated lies

Nothing's sweet about my misery, yeah 

^^^

Analysis: Jorja has doubts about what she should do, she doesn't know whats best for her but clearly there are many options she can take. However she realises what he is, a liar and a cheater, and she knows that she doesn’t want to be with someone who’s like that. Jorja realises that the person she loved wasn't real as their whole relationship was one big lie. because of this, she now knows what to do now.

[Verse 2]

You again, why'd you call?

I don't need to hear you cryin' out my name

^^^
Analysis: He’s now asking for her forgiveness, but Jorja no longer want's to deal with the situation. She doesn't want him to explain himself as she knows he is not at all sincere.

R+P Post 17: My Chosen Track

Album: Single (collaboration)

Genre: R&B/Garage

Label: Famm Records

Writer: Jorja Smith 

Producer: DJ Preditah

Released: 25th August 2017

We chose On my mind because we all really liked it and because of this it was a lot easier to come up with ideas in terms of the music video and editing as well as costume. There are parts of the song that are very slow and parts that are very fast, this was great for our group because it meant that we could do a lot more with it, in terms of shot type, camera movement, narrative and editing. The song's lyrics were very clear in that it was describing a heartbreak which meant that we knew exactly what to do for our narrative. And finally, because this is a genre that is very popular with the youth subculture.

Below is the music video

R+P Post 16: My Band or Artist

Artist: Duo called "Cruze" with singer Mahalia Jordan (female) and Alex Grey (male)
Genre: R&B/Garage
Age: 20 and 21
Location: Both from London
Personality: Both have a very unique style and are very creative

The two met while they were in school however they did not speak until they saw each other at an open mic night where they decided to join to create a musical act. 

The Duo gained coverage from the site SoundCloud where they uploaded their music and gained massive amounts of coverage. Soon after they were signed by Nimbus Records.

The logo of the Duo is below

R+P Post 15: My Record Label

Our record label is called 'Nimbus Records'. 

1. An independent label -  It promotes the artists individuality as well as the music 
2. It focuses on London based artists. 
3. There is a clear aim to create unique and fresh sounds from sub-genres to give the world a taste of underground music.
4. Nimbus Records is a subsidiary label of Sony music  one of the 'big three' recording companies- this means that it will have the needed funding to allow for artist growth and marketing through radios, TVs, social media etc. however it will still allow for the artist to keep control of their work since it is independent  

Below is the logo 

This logo includes a Roman soldier with a halo who is on top of a mountain, near a cloud that goes by the name of Nimbus. This cloud comes from classical mythology, it is a shining cloud that surrounds a diety. This links in with our record label as we would like for it to provide sunlight and or growth for our artist causing them to grow and learn. The artist in the analogy would be the diety showcasing the level attentiveness that will be shown from the record label. 

R+P Post 14: My Target Audience

Primary Audience

The primary audience for r&b/garage music is 16-25 and mostly females. Females are usually targeted by r&b/garage artists because they stereotypically write songs about love, being in love and heartbreak. These type of songs will appeal to teenage girls and young adults as it usually relates to them. The social demographic for this genre is also working/middle class but weighted more on the working class side. Hobbies of my target audience include going to concerts to see their favourite artists spending time with friends and using social media. In terms of fashion and style, it's very typical that it is also in trend or is current and popular at the time. This is because it is what most people are wearing to fit in with the current fashions. My music video will meet the uses and gratifications theory as not only will it be entertaining. But the song choice and lyrics will hopefully be relatable for some of the audience.

R+P Post 13: Influences and inspirations from art, fashion and culture

Art

Our artist is inspired by cool/urban sounds and landscapes, and so the different kinds of art that I have been inspired by relates to this. For example, street art like graffiti. This is the primary form of expression on the London streets. Famous artists who partake in graffiti include Banksy, Phlegm and Stik.

The importance of graffiti is underpinned by cultural value among the youth as it is about reflecting the reality they see in urban environments. It is a form of art available to view for the masses, a way to beautify spaces and create a sort of identity using images words and colour. It may have a broader social commentary, which is applicable to artists like Banksy who is also considered a political activist


This influenced us mainly because graffiti is a method used by the youth to express themselves and their culture/views. This is something we would like to do with our music video, having our artists' culture/life being visually represented. As it is important for our group that our artist is unique and not a robot created by a label.




Fashion

Our fashion influences mainly draw from pop culture. The relationship between fashion and popular music is one built on mutual creativity. It is important as it allows youth subculture to articulate themselves through fashion. The fashion that we will be trying to present in our music video is one that encompasses "athleisure" a common trend where 90s sporty fashion has reintroduced itself into the mainstream. Research made by Morgan Stanley shows that sports apparel and footwear sale have jumped 42% to $270 billion over the past seven years. And prospects for growth are getting stronger rather than weaker, as this trend goes global

Below is a screenshot of the costume ideas that we have

Culture

We were especially influenced by youth subculture is a group of individuals who are united through a common value system and tastes such as clothes politics and music. This is particularly important as the artists are apart of this subculture and this subculture is also our audience.