R+P Post 11: Artist websites that have inspired and influenced my ideas

1. Ariana Grande's Artist Website

Ariana Grande's website is very promotional, as marketing is made very clear with the first thing an audience member would notice is the "Arimoji" app which is available for purchase on the app store, with links to Amazon and iTunes on the side. Aside from this, her website has a very simple set up, something my group could easily do with a black and white colour scheme, showing that minimalism can also lead to a successful website.

merchandise section so that consumers can do more than
just buy her singles and albums, they can by her merch as well

Here is her available album - ready for purchase and streaming 

clear tabs for the consumer to navigate around the website

Website Review 1:

Overall, the website has a very clear and professional feel and a clear identity, this was made clear by the fonts and artwork and the overall colour scheme. There are some good aspects to this website that make it very easy to navigate throughout the website but at the same time very classic and minimal. The navigation bar allows for users to go to the different areas of the website, for example, the videos and the stores. There are also links on the home page to these areas making it slightly quicker to use as it acts as a shortcut.

2. Lady Gaga's Artist Website

Lady Gaga's website was particularly influencing as her brand image was clear throughout. She had bold images that matched with her outgoing personality as well as this it is linked in well with her genre and lyrics which to share a very outgoing element. Therefore the website acted as a great method in terms of synergy. Lady Gaga's website had a clear focus on Lady Gaga as an artist with photos taking up a large portion of the website. This influenced us as we too want to have a huge focus on the artist and the artist's work/art. Her website was also very engaging with the moving images on either side.

clear available tour dates so that her
fans can get tickets

clear social media platforms, so that her consumers can
follow every aspect of her life

clear tabs for the consumer to navigate around the website

merchandise section so that consumers can do more than
just buy her singles and albums, they can by her merch as well

Website Review 2:

Overall, there is a clear definition of the style and the uniqueness of lady gaga. Because lady gaga is so individualistic with what she wears and how she acts, this is reflected on her website. The website is very clear and looks very professional but at the same, it is very eye-catching with the bold live photos and user-friendly

Key features both of the websites had were:

• Home Button - to get back to the main page easily
• Social Media Links - Facebook, Twitter etc.
• Tour section - where consumers can buy tickets
• Photos - from Live shows, Shoots etc.
• Available Merchandise section "shop" - jumpers, T-shirts etc.

Things that work well on these two websites

• The navigation bar
• The artwork
• The login and the email sign up
• The news feed