Evaluation Post 5: How did you attract/address your audience?

   Using the uses and gratifications theory we could appeal to and attract audiences effectively. Below is a table showcasing how we done this in relation to a case study film, too see it in more detail, click on the picture

       Audience Feedback 

To find out how successful our film opening was we interviewed two boys and two girls. See below to watch the videos.

    

     We chose people who were a part of our target audience in terms of age. Through the interviews we received positive and negative feedback which helped us in terms of what we do better 'next time'

    Positive feedback entailed:

Ø  The cliff hanger at the end of the sequence in terms of its timing and effect - this links to the escapism theory. The fact that the cliff hanger hooked the audience, means that they were immersed in the sequence and therefore it acted as a form of 'escapism'

Ø  The effect on the title which added to the style of film we were going for

Ø  The low-key lighting which added to the mystery of the sequence - this links to the theory about escapism and entertainment, the lighting was a way to showcase the mysterious atmosphere and that came across as it had the audience asking questions, therefore increasing their interaction with the sequence.

    Negative feedback was minimal and it was mainly focused on:

Ø  The acting of the antagonist which could have been more convincing

Ø  That there should be more parts for the antagonist showing him participate and engage with the incident so that it would be clearer - I understand where this came from and it was also something we picked up on as group however we all agreed that "less is more" and that we wanted to keep the audience slightly confused to increase their level of interaction with the sequence.

     The people we interviewed were all fans of the genre, so they fit into our primary audience group, and they all agreed that our film opening had the typical conventions of a thriller/horror film. This was based on the uses and gratification theory, to make sure that we our audience was feeling similar 'emotions' when watching a horror film that is out in cinemas now. In conclusion, the feedback we received from the focus group and our peers proved that we meet the demands of the brief and the aims that we had set for ourselves.